Themes - Evolution's Genius: From memes to temes?

"TED adores great design. A growing number of speakers focus their talks on the most elegant designs that exist: those in the natural world." Below is video lecture by Susan Blackmore as a part of a lecture series that TED has dedicated to evolution. In the video Susan discusses her idea of temes an off shoot of the theory of memes. 

Susan Blackmore studies memes: ideas that replicate themselves from brain to brain like a virus. She makes a bold new argument: Humanity has spawned a new kind of meme, the teme, which spreads itself via technology -- and invents ways to keep itself alive. Bruno Giussani say, "[Susan Blackmore], she took Richard Dawkins' intuition about memes (ideas that, like genes, take a life of their own) and turned it into a fully fledged theory." Metaphor or science...?

Here's a link to the rest of the video lectures. http://www.ted.com/index.php/themes/evolution_s_genius.html

Pamela Alexander-Beutler